We help companies tell their unique story to connect with consumers and enhance their brand development. We can create fresh company bios and press kits for use with the media, trade shows and buyers. We also work on editing internal and external communications and website content.
We work with you on all of your PR needs: Community Relations, Bylined Articles, Crisis Management, Media Relations, Interviews (TV, Radio, Print, Online), Media Tours, News Releases, Press Releases, Product Launches, Trade Show Support, and Desk-side Briefings.
Great content on the right platform is crucial for connecting with your target audience. We help you strategize your social media goals and work with you on: Platform Selection, Blog Development, Content Strategy, Product Giveaways, and Strategic Planning.
We understand that being healthy encompasses all aspects of life, from what you eat to the activities you enjoy!
Back in 2006, Para PR President Terri McCoy noticed a drastic increase in the amount of chemical names appearing on food labels. "I have always been health conscious when it comes to eating, but with the rise of gmo's, false food claims and toxic ingredients, I researched healthier options for my family. On my quest, I discovered a passion for clean eating and love to connect with clients that are on the same health path. Now, over a decade later, the bio market is booming and we love representing specialty foods and healthy lifestyle companies."
Para PR would love to help your company Expand Your Brand
We believe in clean eating!
Words like natural, organic, fair trade, non-gmo, bio, kosher, vegan, and allergy free aren't just catch phrases for us. We love representing specialty foods clients and helping them make their mark in this growing industry. With consumer demand for healthy ingredients, transparent food sources and sustainability on the rise, we are excited about the future of food.
We believe in maximizing health!
Healthy lifestyle consumers are on the lookout for expert tips and innovative products to maximize their daily routine. We love representing lifestyle products, authors and experts to the media to help them tell their story and impact lives.
"The Para PR team doesn't just do incredible work, they're also incredible to work with. With a downright passion for the brands they work with, Terri and her team have mastered the art of PR, blowing us away with top-notch media placements month after month. Perfect Bar's success in the marketplace is due in part to having Para PR on board to portray a positive and accurate depiction of our brand amongst consumers. It's truly been a pleasure to have them as a partner."
Marketing Communications Manager
"Terri and team are largely responsible for getting our small company off the ground from a PR and marketing standpoint. We couldn't have made it this far without them! Between getting leads for media interviews, articles in well known blogs and papers, and social media cred, Terri was always on top of her game. She even made sure that samples made it out to each outlet so they could quickly assess and review our product.
I would recommend Para Public Relations to any company, large or small, that needs help getting the good word out there."
CMO | COO
"Prep Sportswear has counted on Para PR’s expertise since 2012. Since then Prep has been placed in over 100 features and we have seen great results! Terri knows our complex business quite well and is able to quickly pitch our business when opportunities arise. Her services continue to be an integral part of our long-term marketing plan."
Vice President Digital Marketing
"We love Para! Terri has landed us some incredible opportunities, such as a full page feature article in the Union-Tribune, two different television spots as well as some great PR in both web and print. My advice to anyone looking to grow their client base - be in it for the long term. After two years I can honestly look back and say that the occasional big opportunity made a huge impact, but it does take time to land these opportunities, and it also takes time to see the results come back around."
Recreational Music Center
"Para Public Relations has a unique ability to understand who the client is and what their needs are. Both Terri and Kris are wonderful to work with, all the way from day one!"
Dr. John Robinson
Author "The Hormone Zone"
“I was truly amazed at the power of PR and all the TV hits Terri scored my company. One of the interviews went so well, they asked me to keep coming back and do a monthly expert segments with them!”
Movement Lesson, LLC
Para PR specializes in media coverage in the United States. The firm helps clients build and improve their brand awareness through feature articles, editorial coverage, interviews, and product placements on a local, regional and national level.
With a PR strategy created to integrate into your existing marketing strategy, Para PR targets your dream publications while working towards your company’s goals.
With over 15 years of experience working with the media in the United States, Para PR helps create a buzz with editors and producers at top magazines, newspapers, radio, television shows and online outlets. The firm thrives on generating media coverage for their clients, and knows the right angles to grab the media’s attention.
Para PR would love to help you tell your story and Expand Your Brand!
Terri is passionate about working with the media to generate stories for her clients. She holds a BA in Education from ASU, and has worked in Public Relations for over a decade. Terri excels at writing unique story ideas, enjoys collaborating with the media, and loves its exciting and fast paced nature. With an impressive list of clippings, she has worked with producers, editors and journalists from across North America and her impresive list of client features goes on and on.
Kris brings over 15 years of Public Relations and Community Relations experience to the team. He enjoys creating unique story ideas along with staying current on the latest trends. Kris holds a BA in Communication Studies from ASU and a BA in Music from PLNU. He has a passion for music and loves to write, record and create full songs and audio clips for personal and professional use.